In recognition of their growth and success over the last 12 months, EFC AFRICA have been shortlisted in the category “Sport Brand of the Year” at the 2012 Virgin Active Sport Industry Awards. Read On ...

Mario Venter, this weekend participted in the IFBB Muscle Evolution Grand Prix 2011 Read On ...

Gerhard de Bruin had an awesome race in Austin! Read On ...

On Sunday 20 November, PURE Nutrition Technology is supporting a charity called the Trojan Trust Read On ...

Armand du Toit won the 35km Senior Men’s and Men’s overall race at the mountain bike race held at Mabalingwe with KykNet. Read On ...

Congrats to our Complete Cyclist linked Team in the Cape on a great finish this weekend in two parts of the country. Johan got 3rd in the sprint for the One Tonner 153km race in Wellington and Stuart 6th in the Amashova. Read On ...

Andrea Steyn (Team BSG) makes it a hat trick in the Elite Ladies’ category and Erhard Wolfaardt (Team Mr Price) wins his second race from three starts, in the Elite Men’s category in the 2011 BSG Energade Triseries! By sunrise on Sunday 16th October the banks of the Potchefstroom Dam were alive with activity as race organisers prepared for the third event of the BSG Energade Triseries. Potchefstroom proved to be an exciting event with 547 entrants for the Main Series and 135 young triathletes in the Kiddies race. The dry weather conditions lead to some very competitive times and spectators were treated to some exciting sprint finishes as race participants battled it out to secure a podium position. Read On ...

Bronwynne Schickerling has been selected to represent NABBA SA (National Amateur Bodybuilding Association South Africa) at the MR. and Miss Universe Bodybuilding championships to Read On ...

Pure sponosred athletes Jacqui Pitt and Riana DeLange compete in the BSG Energade Triathlon Series Race #2 The Islands Estate Hartbeespoort Dam Sunday 9 October, 2011. Just after half time during the quarter final of the World Read On ...

PURE-NT joined the Avis Derby on Saturday 8 and Sunday 9 October 2011, Kyalami Equestrian Park, Kyalami. Once again Avis has partnered with the Gauteng Horse Society to bring us the most anticipated event on the equestrian and social calendar – The Avis South African Derby 2011. Read On ...

The Bosveld Pick ‘n Pay MTB Race took place on 24 September in conjunction with the first KykNET Buite Ekspo. A total of 171 cyclists took part in the event. For a first time event this is a very good number and we are sure that these numbers will increase in years to come. Read On ...

Ride Crater Cruise – Parys - 2nd in VETS (45th overall) – Warren Squires - 5th in VETS (66 overall) – Scott Mckenzie - 1st overall in the Sub Junior boys (28km) – Michael Ferreira - 2nd overall in the Sub Junior boys (28km) – Vincent Leygonie Read On ...

The PURE team arrived in a very wet Bethlehem after hours of driving in very strong winds on Sunday. After a successful information session the athletes were given PURE Glutamine and PURE Blast samples to taste. Read On ...

Congratulations to Rhulani Kubayi winner of the 20 km Roodeplaat Nature Reserve – Trail run held on 24 September 2011. He also received a Pure Product Voucher. Another successful event organised by SBR Events and enjoyed by all. Great performance! Read On ...